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Home › Jitsutech University › Tuesday Technology › Optimize your Canadian Hosted Survey to increase Response Rates
Tagged: Alternative to Fluidsurveys | Jitsutech.com, Canadian Survey Services | Jitsutech.com, JitsutechPRO. Convenient. Fast.
It is very easy to draft up a survey and publish it online with Canadian Hosted Survey Software like our FactFinder Solution. However, it takes a little more effort to optimize your survey in order to grab more attention from your respondents. A good quality survey can yield a significant response rate, so here are three ways to increase feedback from respondents:
Personalize Email Invitations
It is always a good idea to address your specific respondent by name versus a bulk email to the general audience. For example, an email introduction could state “Dear Mr Jones” versus a generalized “Dear Sir or Madam”.
Make the Questions Easy to Understand
If you have a survey with a lot of difficult and long questions it can lead your respondents to frustration. Therefore, a good survey should have simple questions to answer and generally not take longer than 10-15 minutes to fill out. Also, make sure that you Pilot Test your survey to minimize any mistakes.
Offer Incentives or Rewards
Even though you have personalized email invitations and straight forward questions, it is always a good idea to offer Incentives or Rewards to boost response rates. In order to increase the survey responses, we should give out free-bees like discount cards or lottery tickets or vacations packages to motivate respondents.