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Matrix Style Question: What are the Benefits?
I love using different types of questions in my Canadian Hosted Survey Software. The nice thing is that the FactFinder Solution powered by Jitsutech has a diverse question bank. Today, I would like to briefly discuss the Matrix style question.
At first glance, we can view this question like a Likert Scale where we have a 5-point rating scale and the ability to offer answers choices in a left column format. The clear difference is that the respondent will only be able to answer in a 5×5 matrix or grid that is fixed. For example, in a Likert Scale question a respondent could showcase “fast” behaviour by answering strongly agree for 5 questions straight. This type of respondent can definitely challenge the data analytics validity.
So, in my opinion, the clear advantage of using a Matrix question is that you can force the respondent (or slow them down) to specifically choose one of the 5-point rating scales to one specific answer choice. This would then offer a higher quality of response data.
Take a look at this visual display to see what I mean:
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