Customer Relations – Do I really need to Follow Up?

Customer Relations – Do I really need to Follow Up?

I remember starting a new sales position many years ago and being introduced to one of the company’s top performers. I asked him, “what do you think is the most important thing for sales professionals to remember?”, and his reply was, “always follow-up”. Despite trying to follow this advice, client issues still managed to fall through the cracks and sales would end up suffering.

Some of this was due to leaving matters in the hands of others to complete and some of it had to do with the sales team lack of acquiring timely feedback from our customers. I have said it many times in my previous postings that customer opinions do matter. Listening to feedback and doing something about it is a critical aspect of shaping your business.

I have been using the FactFinder Solution powered by Jitsutech and acquiring customer feedback on a regular basis. It has really helped me in identifying successes and failures in service(s) which have been rectified very quickly using the Net Promotor Score Question in the Black Belt level.

Click here to see my Net Promotor Score Question and feel free to use it!