Rank Order Question in Survey Research

Rank Order Question in Survey Research

Rank Order is the type of survey question that I have used many times in the Travel and Tourism Industry. Specifically, it can be a great way to gain an understanding of your target populations likes or dislikes.

I particularly like the way respondents have to rank a set of answers against each other versus choosing from a 5-point rating scale. It can give us researchers insight into a respondent’s preference level which can then be translated into statistics.

However, I would recommend only using one Rank Order question per survey template. The only reason being is that you do not want to frustrate your target population with lengthy or time consuming surveys. Yes, 5 Minutes or Less!

See here an example of a fun Rank Order question converted into a visual chart within the FactFinder Solution powered by Jitsutech. Simply… Yet, Highly Effective… and you can see a specialized Ranking Score with a weighted average calculation.